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NRA Show 2011 Craft Beer Restaurant did the show and now we’re home full of excitement and new ideas. Here’s our take on some of the highlights we found at the National Restaurant Association Show and its International Wine, Spirits & Beer Event in relation to craft beer and restaurants. Read the Best of Show [...] As he was introduced for his presentation, Samuel Adams founder Jim Koch dumped the water from his glass, cracked open a bottle of Sam Adams beer, filled a glass and took a sip. Things just got better from there as Koch related a series of interesting facts and restaurant-useful information at the International Wine, Spirits [...] I visited a popular local restaurant back in April, and the bar manager wanted to show me a new beer he had just gotten in. It was a Harpoon fresh-hopped ale that I knew had been released last September, seven months earlier. He assured me he had just purchased it from his distributor. I had [...] A really nice video–worth a first or second look. American Craft Beer Week: http://www.youtube.com/watch?v=X9d0rweitp8&feature=player_embedded Freshness is a big key to long-term success in restaurant beer sales and Sam Adams has its sights set squarely on that says Jim Koch, founder and chairman of The Boston Beer Co., maker of Samuel Adams beers. Read the Rest… On May 23, Koch will speak at the International Wine, Spirits and Beer Event [...] 3–4–2 The Three–for–Two feature sells groups of three different beers to tables of two people. It is designed to encourage diners to sample something new. Details… American Craft Beer Week is coming up May 16-22. |
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