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Week 7 — 52 Weeks of Restaurant Beer 1. Adding beers to your list just because: it’s new in your market and someone asked for it; your distributor is pushing it; it won a gold medal at a prestigious competition; or it got an “A” rating in a beer magazine review. Only add beers to [...] American craft beer retail sales grew by 15% in 2011 over 2010 and now for the first time has over a 5% share of the total U.S. beer market. (That’s over a 9% share if you subtract the truly non-beer, flavored malt beverages from the total.) Wow! What is even more impressive about the above [...] Beer-food pairing dinners are a popular feature in better restaurants today. You know the type — flavorful craft beers paired with four or five food courses and pre-sold as a packaged event. They’re fun, easy to do, and profitable. But there are beer dinners and then there are BEER dinners. The supercharged BEER dinner is [...] The beer release calendars found on craft brewery websites are an incredibly useful tool for improving your Seasonal beer sales strategy. Seasonals are limited-production beers that are released in a specific calendar period during the year. A craft brewery typically offers between four and six seasonals. Taken as a group, seasonals are the most popular [...] Sierra Nevada's Northern Hemisphere Harvest Ale is a good example of the fragrant fresh hop ales that tell you fall has arrived. American fresh-hop craft beers will make a dynamic seasonal statement on your restaurant’s beer list this autumn. They are truly the premier harvest ales. Like the story of nouveau wines, the story of fresh hop beer [...] NRA Show 2011 Craft Beer Restaurant did the show and now we’re home full of excitement and new ideas. Here’s our take on some of the highlights we found at the National Restaurant Association Show and its International Wine, Spirits & Beer Event in relation to craft beer and restaurants. Read the Best of Show [...] I visited a popular local restaurant back in April, and the bar manager wanted to show me a new beer he had just gotten in. It was a Harpoon fresh-hopped ale that I knew had been released last September, seven months earlier. He assured me he had just purchased it from his distributor. I had [...] 3–4–2 The Three–for–Two feature sells groups of three different beers to tables of two people. It is designed to encourage diners to sample something new. Details… American Craft Beer Week is coming up May 16-22. US craft beer sales volume ended 2010 up 11% over the previous year, according to information released by the Brewers Association. This represents a growth of 1 million barrels or 14 million additional cases of craft beer. What makes this number so remarkable is that the growth occurred in an environment that saw overall US [...] |
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